In recent times, the rate at which mobile and online shopping is increasing, one of the
most surprising trends are those in online coupon distributions. If one may have noticed,
there is a significant increase in the numbers of mobile shoppers and to invite this chunk
of consumers, companies that provide discounts and online coupons are coming up with
applications and mobile ready versions of their offers.

But this was inevitable; online offers and coupon sites are just going where the customers
are. Recently, RetailMeNot, the online coupon giant announced its new mobile site,
designed to give iOS and Android users, firsthand access to its coupons and coupon
codes from 140,000 merchants any time any place. Increasingly online coupons are being
packaged in a wherever-you-go gift wrap to lure them into deals.

One of the most revealing innovations in the online coupon business is CouponChief.com
which literally pays its customers for finding and sharing coupons. This is how it works:
users sign up to be part of the site's Pay-2-Share program for free. Next they upload
coupons they find; and track earnings in their account. Every time someone uses a
coupon that the user has uploaded, CouponChief pays the user 2% percent of sales made
using that coupon. According to Gary Gray, co-founder, CouponChief.com in 2011, at
least 50 users earned more than $1,000 from the program. Not a bad way to supplement
an income, is it?

Online coupons are giving sellers, especially small sellers, a platform to market themselves well with a low investment. But, shoppers often can't use the online coupons as planned. Some expert tips to use online coupons well are:

• Stay organised: Devon Weaver of 'Mama Cheaps' sorts her printed online coupons according to the expiration date and keeps them in a binder. She also mark the expiration dates on a calendar ad sets up alerts on her phone to reminds her, when the online coupons are about to expire.

• Keep within reach: Karen of 'Koupon Karen' advises users of online coupons to keep them in a folder at a noticeable place near the front door. This increases the usability of the online coupons as the folder will then certainly be carried on a shopping spree.

• Research on online coupon issuing companies before purchase: It is important to know that the online coupons are bought from reputed sites asserts Liza of 'Addicted To Saving.' Users must get customer service in case of queries. At times stores stop accepting the online coupons. In this case, coupon issuing companies must be able to refund the online coupons.
Follow the given tips to explore several brands, food outlets and gain new experiences at affordable rates using online coupons.

A company named RetailMeNot.com which is one of the biggest websites for online coupons in U.S.A has come up with its better featured mobile-optimized site. This website has been created on the basis of reviews taken from RetailMeNot community, and it offers live savings to Android clients which include thousands of deals from retailers globally.

Besides its new venture of online coupons, RetailMeNot is willing to increase its business in order to present their mobile enhanced deals from retailers wanting to increase the number of clients among mobile consumers. Cotter Cunningham, the Chief Executive Officer of Whale Shark Media, Inc., was of the opinion that, "The opening result of our hard work has given our clients more feasible methods of searching and claiming the online coupons on the website m.retailmenot.com from their mobiles."

The other features of the website RetailMeNot include searching the availability of hundreds of online coupons via suggestive Store Search, or "Top Coupon" listings. There is also a facility whereby a customer can Email online coupons to their account when they are sure about the purchase. John Faith, the Senior Vice President of WhaleShark Media, Inc. said that "m.retailmenot.com is a customer-friendly website with a wide-ranging availability of online coupons, and it will enhance the shopping experience of the customers.