What are some of the key factors you look out for when considering an outsourced option for your company? Do you value one thing over another or prefer to see this rather than that? Are you a micro manager or are you actually comfortable with handing over a project and then just picking up on it again when it nears its final result? No matter what your answers were to the aforementioned questions, you could probably do with some advice ...

As you begin to promote your business on Facebook and create a page of its own, you realise it isn’t as easy as you thought. Even with constant posting, it’s hard to build a following and get their attention. Yet, some brands succeed in doing so from scratch. It’s not always about the money – it’s about learning the right methods to optimise a page like that.

1. Choose your page name wisely

Many think that the best Facebook name for their ...