As you begin to promote your business on Facebook and create a page of its own, you realise it isn’t as easy as you thought. Even with constant posting, it’s hard to build a following and get their attention. Yet, some brands succeed in doing so from scratch. It’s not always about the money – it’s about learning the right methods to optimise a page like that.

1. Choose your page name wisely

Many think that the best Facebook name for their ...